By Josh Mabus, Mississippi Business Journal, Feature Article, May 19, 2016. A recent GEICO commercial depicts Tarzan and Jane fighting over directions as they navigate the jungle treetops in search of a particular waterfall.
“I think we should have taken a left at the river,” Jane implores as the two clinch a vine and observe the jungle from a tree branch.
“Tarzan know where Tarzan go,” the king of the jungle replies indignantly.
“Tarzan does not know where Tarzan go,” Jane mocks.
The commercial closes saying, “If you’re a couple, you fight over directions. It’s what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO. It’s what you do.”
GEICO is playing with one of the oldest relationship dynamics that dates back to covered wagons and dusty trails.