Mississippi, the home of literary greats such as Faulkner, Morris and Welty, arguably has had more than its fair share of people talented with the gift of words.
Joe Stradinger, founder and CEO of Edge Theory, and I recently discussed this cultural history. We joked that perhaps the soil is richer here in Mississippi. Joe’s company is tapping into this tradition in a very exciting and unique way. They are marrying innovative technology with the rich Southern tradition of conversation to achieve measurable results for companies in the realm of social media marketing.