As my agency has grown, our clients have also grown. Many of our early clients competed only in local markets but now find themselves competing in larger regional and sometimes national markets.
This is not solely because of the work we produce — as much as I’d like to believe otherwise. Much of this growth is due to our ability to partner with high-potential companies.
A strange give and take exists here, though. Many fresh, young entrepreneurs come to an early meeting at my office and want to talk about their national marketing strategy. Then we talk about the budget to market to the nation. We normally wind up starting with a more focused budget.
Here is the problem most potential clients don’t understand. Everyone starts local.
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