iQSports began because Andrew Doyle, sitting in a press box serving as an assistant high school coach, decided it’d be faster to type the plays he was tracking than to jot them down. He started in Word, but that only helped so much. When he switched to Excel and started playing with the data, he realized he was getting closer to something beneficial—real-time analytics that the coaching staff could use to make in-game adjustments and call better plays.
That work sparked the idea for iQSports, a Mississippi-based company that delivers real-time data analytics to high school and college coaches during games. What started as a spreadsheet experiment quickly evolved into a full-fledged platform that helps coaches make better, faster decisions—and it’s making waves in the national sports scene.
iQSports gives coaches access to live, play-by-play data that traditionally takes hours to analyze after a game. By digitizing the process of tracking plays, the platform can generate advanced metrics on the fly, giving coaching staff crucial insights. “We’re giving coaches a way to shift momentum mid-game with data they’ve never had access to in real-time,” Doyle says. Now, with video integration added to the product, iQSports is positioning itself alongside—and even ahead of—some of the industry’s more established competitors.
The idea became a company partly due to Doyle’s background in finance, which gave him the tools to build a functional prototype and consider product-market fit. Encouraged by his former head coach and good friend, Rory Rosenbach, now the athletic director at Glacier Peak High School in Washington State, Doyle went full steam ahead to commercialize the product. Since then, iQSports has grown to serve over a dozen schools nationwide, building a client base that is excited to keep working with the platform season after season.
While the company has proudly bootstrapped its funding, Doyle credits Innovate Mississippi with invaluable guidance and support. “They’ve been instrumental in helping me understand how to start and grow a business,” he says. Introduced to Innovate Mississippi by a customer who noticed iQSports materials on Doyle’s day-job desk, he soon connected with the team—including Tony Jeff and David Collins—and found guidance and a welcoming entrepreneurial community. “They’re not official mentors,” he adds, “but I treat them as such.”
That sense of community has only deepened as Doyle has participated in local entrepreneurship events and startup socials hosted or promoted by Innovate Mississippi. These gatherings allow him to connect with other founders, share insights, and learn from their experiences. “I was able to pick some fruit off their trees,” Doyle said, describing how those conversations helped him sharpen his business and product strategy.
Now in growth mode, iQSports is actively marketing to new schools, attending coaching clinics, and ramping up demos nationwide, recently at coaching conventions in Atlanta and Chicago. But Mississippi remains a priority.
“I believe in the transformative power of sports to enrich student lives and strengthen communities,” Doyle says. The company plans to reinvest some of its proceeds into Mississippi schools—supporting facility upgrades, equipment, and student-athlete development. With iQSports, Mississippi schools don’t just get top-tier analytics—they become part of a movement to uplift communities through data-driven sports innovation.
