Small business turns cowbells into football fans’ accessory

It takes a lot to help a small business in the United States take root, such as hard work, contacts, money and a little luck. A rural Mississippi company called Battle Bells is making a name for itself by turning out a quality cowbell. As CCTV America’s Sean Callebs reported from West Point, Mississippi, Battle Bells’ future looks as solid as the stainless steel used to make them.

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