Shannon-based Restoria Bathtub Company has quietly grown to become a bona fide Mississippi startup success story in a non-traditional way.

In somewhat ironic fashion, Restoria Bathtub Company has found a niche by applying 21st century polymer technology to Victorian-era design. Founded as a side business in January, 2001, the company’s sales footprint now stretches across North America and counts the world’s largest online retailers as channel partners. Through 15-plus years of ups and downs, the company has managed to innovate its manufacturing process, implement scalable capabilities, and achieve a competitive advantage in the face of stiff foreign competition.

In this first edition of MS Innovation Economy’s Spotlight STARTUP, we interviewed Restoria President and “Chief Craftsman,” Michael Mask.

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