Posted by: Contributing Columnist, Mississippi Business Journal Feature, News, Technology, June 2, 2016. There was a time when football didn’t require much more than a haphazardly cleared cow pasture and a spheroid pigskin. “Sports rehab” was a taped-on aspirin and a spoonful of mustard applied to the location of the pain. But modern day sports have evolved. And just like in other areas we’ve explored —research, health care and education— athletics have intersected with technology. Sports-tech has the power to dramatically elevate athletic performance and competition, but it also can create a rich, immersive fan experience.
Rehab and Recovery
Today’s athletes are bigger, faster and stronger than they used to be, breaking records every season. Now, more than ever, athletes are embracing the latest technology to stay healthy, perform optimally and extend their careers. Highly-tuned diets and personalized training regimens are commonplace and athletes are constantly looking for a way to get an edge on their competition. With the pressure to continually perform at the highest levels comes the critical need to help the body recover even more quickly.