Analytics boosted customer retention campaigns by 50%, drove millions of dollars in incremental margin
Orlando, FL (Oct. 17, 2014) – C Spire won a major national award and a $50,000 cash prize Friday for marketing analytics leadership from the Association of National Advertisers (ANA).
The Mississippi-based diversified telecommunications and technology services company was selected for the award by a seven-member panel of judges over two other California-based finalists – business communications service provider Citrix and Intel, a global semiconductor manufacturer.