Broadband Voice becomes Fuse.Cloud as it turns 10

Jackson’s Broadband Voice raised a toast to a 10-year partnership with the “the cloud” Tuesday and followed that by renaming itself Fuse.Cloud.

The new brand more accurately portrays how the company has leveraged the Internet-based cloud’s capability to accommodate a growing list of voice, data storage and data transmission services, Fuse.Cloud says.

Voice-over-Internet for business is still at the heart of what Fuse.Cloud does. But a series of advances in cloud data technology brought a need to adopt a name that reflects the fusion of cloud telephony with everything else the company offers, said Gary Watts, founder and CEO.

“We are an aggregator of cloud-based products to the customer,” he said in summing up a company he founded in 2006 and has grown at about 20 percent annually to achieve yearly revenues in the $5 million range today.

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