Bradley Arant Boult Cummings LLP is pleased to announce that the firm is now known as Bradley. This change follows a strategic rebranding exercise that includes a new logo and signage, as well as a refreshed website with advanced technologies that will be unveiled next month. While the firm will be known as Bradley, its legal name will remain Bradley Arant Boult Cummings LLP.
“Our firm has a powerful history and legacy that started in Birmingham in 1870 and has spread throughout the South. We are among the largest law firms in the country, with eight offices and 500 attorneys, and it is time that our brand reflects who we are today,” said Bradley Chairman of the Board and Managing Partner Beau Grenier.
“It is not enough simply to change our logo and shorten our name. This deliberate exercise ties our extraordinary history together with our core values and our culture today, with the same principles of integrity and passion that have guided us since our firm was founded. As we have expanded into other markets over the years, we sought to simplify and unify ourselves with consistency across our regions. This exercise has helped us articulate in a contemporary way who we are to our clients and to each other,” said Mr. Grenier.
